Los Angeles Lager
A beer inspired by the peachyness of Los Angeles, tropical and refreshing.
In my illustration class, we were tasked with branding a product that has significant meaning in our lives. For me, Los Angeles has always had a role in my life- my parents lived & met there, my sister now lives there, and I spent the summer interning for a finance company in the South Bay.
There are so many beers on the market, but I don’t like most of them. What if the branding could be fun and tell me what I should expect when tasting it? Peach. Colorful. Hazy. Cue the color scheme of oranges, pinks, and blues- just like the incredible sunsets each day over the Manhattan Beach pier.
Process
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A beer that visually represents beachy Los Angeles. After living there & meeting locals, the color scheme is the best representation of the surfing culture. I love fruity drinks while sitting in the sand, listening to the waves, and found that I saw these colors all around me.
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Real estate is hard to find and high to buy. My sister is lucky enough to have a garage in her house to park her car, which is extremely rare. I loved the irony of showing a garage.
Another part of surf culture is stickers, and decided to create them to place on street signs, walls, piers, skateboards, and cars.
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How can we make Los Angeles Lager rare as well? People love to be the first to find something that is hard to find. A marketing goal is to only produce a certain amount and sell only in specific stores.
Los Angeles Lager Bottle