Branding for the

Graphic Design & Illustration Program

This program at USC has been on the come up and needs a new brand. Enter Kylie. Since the name of the program is quite long, students and faculty alike affectionately call it the GD&I Program. I liked that the ‘&’ symbol not only connects the phrase, but it includes all aspects of design: UI, UX, coding, web, product, and packaging design, marketing, illustration, and advertising.