PEPSI
PEPSI
Award Winner - ADDY: Illustration - Pepsi Born in the Carolinas & ADDY Judges Choice Award
Pepsi Born in the Carolinas. A client whose roots were born here and are still here. BITC is a way for the Pepsi Bottlers to advertise directly to its customers, in North and South Carolina. As lead on art direction and illustration, the style I was asked to create primarily focuses on pop art to engage with our Gen Z audience.
Data & Engagements
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Improved engagement within our GenZ audience by 500%. Jumped from 0.34% in 2022 to 2.15% in 2023.
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Increased our quarterly reach by 57.7%
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83.1k engagements and 24,745 likes
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We found that the more strange and playful content continued to drive the strongest engagement rates.
MOUNTAIN DEW
MOUNTAIN DEW
Mountain Dew Opening Day Guarantee is a sweepstakes for those who are avid outdoorsmen. Mountain Dew guarantees that you won’t go home with ‘nothin on Opening Day, even if your cooler is empty. Take a picture of a Dew bottle to be entered in for a Grand Prize Man Cave makeover or the chance to win a Mountain Dew Mounted Deer Head.
SCJohnson
SCJohnson
Web re-design using new branding for SCJohnson’s STEM product line of insect and bug repellents. Due to an NDA, the final deliverable cannot be previewed on public portfolio.
MT. DEW OUTDOORS
MT. DEW OUTDOORS
A 15-second commercial for social with two versions for Hunting and Fishing. The concept was built out by me and the creative team. I was tasked with creating the storyboards and frames, finding and manipulating images for the final product, creating copy lockups, and assisting in art direction to all those involved.
NASCAR HALL OF FAME
NASCAR HALL OF FAME
NASCAR Hall of Fame needed creative to promote the infamous Induction Ceremony. Inductee drivers Shelmerdine, McGriff, and Kenseth are featured here in these ads for social, along with images of the Hall and previous ceremonies.
PEPSI STRONGER TOGETHER
PEPSI STRONGER TOGETHER
Pepsi Stronger Together cultivates a stronger community by bringing awareness, scholarship, and opportunity to underserved youth. Their social needed a template for regular posting so that there is consistency throughout their feed.
